With an eye on elevating the quality and enhancing the University’s communication strategy, EMMA (SacSend 2.0) was adopted in the Summer of 2019 to be Sac State’s official email campus communications platform. As the capabilities of this new platform were explored, the number of user accounts was initially limited. Sending messages was open to all departments and programs, but the role of sending divisional messages was allocated to Student Affairs Marketing and Communications. With nearly two successful years of partnering with the division, Student Affairs is excited to announce the next phase, EMMA Editor Accounts.
What are Editor Accounts?
Coming in 2021, Student Affairs Marketing and Communications will be partnering with IRT and Division Leadership to identify staff in departments across the division to serve as editors. Editors will have access to EMMA via their MySacState page, and the ability to create drafts of messages directly in EMMA. Once messages are prepared, editors will submit their content to Student Affairs Marketing and Communications, who will then serve as content reviewers, double-checking grammar and spelling to ensure consistent language is used. If misspellings are found or grammatical edits are needed, Student Affairs Marketing and Communications will contact the submitting editor to make the change. Once messages are ready, they will be scheduled for sending.
How does this change the process for sending emails?
EMMA Editor accounts will be identified and created throughout 2021. As accounts are created, Student Affairs Marketing and Communications will be working with new editors on the usage of the EMMA platform and processes for preparing email messages. Editor accounts will increase partnership between departments by sharing the process of creating and sending email messages. Departments will be able to create messages in-house on their own timeline, and the division will extend support through grammar and content review, as well as strategic communications support.
Editor accounts will also help inform the usage and need for email communication throughout the division. All messages created by Student Affairs editors will be added to a division-wide communications calendar. Student Affairs Marketing and Communications will monitor the calendar and make suggestions on the best time and day to send in order to ensure your message gets to students and does not get lost in inbox clutter.
Next Steps.
As editor accounts are identified, Student Affairs Marketing and Communications asks that all departments and programs wanting to send email messages continue to fill out the Service Request form located on the Marketing and Communications webpage and at the link below.
If you are interested in being an EMMA Editor, please contact Student Affairs Marketing and Communications at sa-communications@csus.edu.
Make a Request to Send an Email
By Alex Nichols, Marketing & Communications Specialist